Workthatmakesbusinesseseasiertotrust,find,andchoose.

The challenge

The old site did not communicate the quality, range, or credibility of the business clearly enough. For a trade business working across Auckland properties, the website needed to feel professional quickly and make it easier for clients to request a quote.

What changed

• A clearer service architecture for plastering, painting, gib stopping, and property presentation.
• A stronger first impression built around premium finishes and Auckland property work.
• Trust signals through reviews, qualifications, suppliers, project imagery, and clear contact paths.
• More direct copy that helps homeowners, builders, agents, and property managers understand the offer.

The brief

A new company needed to look established from day one. The site had to carry the People Protecting People positioning, explain a broad service range without feeling generic, and make Liberty easy to contact from the very first screen, all with no existing website to build on.

What we built

• A full website designed from scratch around the Liberty brand strategy. No template, no off-the-shelf theme.
• A section structure that follows the story: why Liberty exists, what they believe, services, industries, and how they work.
• Copy shaped directly from the strategy document so positioning, values, and tone stay consistent across every section.
• Direct contact paths on every screen through a visible phone number and a persistent enquiry call to action.
• Metadata and Open Graph cards so the link previews correctly when shared on WhatsApp, Facebook, or LinkedIn.